Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment

Title: Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment
Creator: O'Cass, Aron; Carlson, Jamie
Relation: Australia and New Zealand Marketing Academy Conference (ANZMAC 2008). Australia and New Zealand Marketing Academy Conference 2008: Shifting the Focus from Mainstream to Offbeat (Sydney, N.S.W. 1-3 December, 2008)
Relation: http://www.anzmac.org/Default.aspx?page=2080
Publisher: 2008 Conference Secretariat/Promaco Conventions
Resource Type: conference paper
Date: 2008
Description: This study examines the influence that specific attributes of e-service delivery and product involvement have on the development of trust in a business-to-consumer Internet context. It also examines the influence trust has on behavioural intentions. Data were gathered via an online questionnaire, resulting in 518 responses of sports consumers. The results indicate that all attributes of e-service delivery were found to have a positive influence on trust, in the website product involvement was also found to have an effect, with trust influencing behavioural intentions. Conclusions, implications and future research directions are discussed.
Subject: e-service delivery; trust; product involvement; behavioural intentions
Identifier: http://hdl.handle.net/1959.13/802606
Identifier: uon:6150
Identifier: ISBN:1863081445
Language: eng
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